What is a one-page website?

A one-page website is… a website that consists of just a single page. And that page gives visitors everything they need to start working with you, buy from you or sign up for your newsletter.

There might still be buttons and links to click, but they’ll typically just go to other sections on the page. Or, they might lead to other websites (more on that below).

So, it’s pretty simple. It’s a website composed of just one page. Easy peasy.

What are the benefits of a single-page website?

There are clearly benefits – saving money & time. So a one-page website could be a great option for you. But what about the drawbacks?

What are the drawbacks of a single-page website?

There are a few reasons why a single-page website might not be the best option for you…

• It won’t work if you have a blog because well, you just need more pages! And those are specially designed in Showit, so not every template page will work.
• And same goes if you have different kinds of offers. Or if potential clients need a lot of information to make a decision about working with you. Plus you might have a big story to tell about yourself or your business on say, and About Me page. Basically, if you’re established business you probably need more pages for your website.
• A one-page website isn’t great for SEO. Google favors websites that publish new and valuable content regularly (like on a blog), which is hard to do with a one-page website. You’re also limiting the keywords you can rank for, which isn’t ideal.

Now you know some of the drawbacks about having a one-page website for your business. So how can you figure out what’s best – a one-pager or the full shebang?

How to decide if a one-page website is right for your business

First, take a look at your business itself.

Are you just starting out and new to running your own business? If so, a one-page website can be the perfect way to ease into launching a website for your business. And you can use it to build other pages as you and your biz grow.

What kind of clients do you work with (or want to work with)? 

What information do they want and need in order to work with you? Do they just need to know the basics and then book a discovery call with you? Then a one-page website could be a good place to start.

Do you have high ticket offers or packages? 

Or are you still figuring these out? If your services are costly, people will likely want more information. That means having a dedicated services page (or even a page for each service type depending on your business), and you’ll need a multipage website.

Are you working on a larger website in the background but want to get something up that will help you book clients now? 

Then a one-page website could be a great solution. With a template, you can add your images and text quickly so clients can get to know you and book your services. Meanwhile, you can work on the rest of your website in the background. Then launch the full site when you’re ready.

In sum, if you’re brand new to your business and just starting out as an entrepreneur (congratulations!), then a one-page website is a great place to start. 

And if you’re working on a bigger website but it’s taking take FOREVER, a one-page website can help you book clients in the meantime (if you’re ready for that!). It’s way better than a coming soon page and you can work on the remaining pages in the background.

Finally, if you’ve been in business for a while and have lots of content to share (or if you have a blog), then a one-page website may not be a good fit.

Where can you get a one-page Showit website template?

Well I’m so glad you asked! If you think a one-page website would be a good fit for your business, download my FREE template right here.

You’ll get a one-page website template, but also access to my course “Learn Showit & Launch Fast”. It will walk you through every step of customizing your template and launching a website, because I know it can be overwhelming if you’re new or just new to Showit. 

You also get 3 FREE Canva templates: 

• A lead magnet/freebie to help build your email list and show clients what you can do
• A brand mood board to help you stay consistent with your colors, fonts and photos
• Site mockup templates for Instagram so you can build excitement around your launch and get more traffic

And if you want to build a larger site, you can just duplicate the main page and customize it for the other pages you need. The course even shows you how to do it! 

So grab your free Showit website template and start building your business today.