Paula Washington is an empowerment strategist and coach for women. She’s passionate about helping entrepreneurs, professionals and individuals excel in their business and personal pursuits.
Her brand’s aesthetic and style are: vibrant, engaging, bright and feminine.
Paula had purchased a beautiful Showit template from the TONIC Site Shop many months ago. But, she didn’t have time to finish adding her own content and wasn’t sure about what colour palette to use, finding images or what to do next.
She wanted to get back to work on her business and knew she needed a branded, high converting website. And she had signed up for Flodesk awhile back, but wasn’t really sure what she was supposed to be doing with it.
In short she was feeling a little bit stuck.
To have a site that demonstrates the brand’s values and aesthetic
To turn browsers into buyers
To build an email list
To get visible on Google and other search engines
To set an example for her coaching clients
Paula had an idea of the colours she liked and wanted to use so I took that as a jumping off point for my research. I looked at what other coaches are doing so we could help set her apart (while staying true to her brand values and vibe). I also sourced lots of free stock photos from Pexels, Unsplash and Kaboompics to support those Paula had through her styled stock accounts.
Because Paula also wanted to build her email list, we decided on 2 giveaways - an audiobook and a PDF - and set these up in Flodesk. Then I integrated the Flodesk forms with Showit so people could have their freebie sent right to their inbox and be added to the email list (without Paula having to do a thing).
We also set up a page integrated with Calendly, so Paula could direct leads to book a discovery call with her, without leaving her website. This makes life easier for everyone and improves SEO so it’s a win-win situation.
Finally, to make sure Paula knows how people are finding her website and what they’re doing when they get there, we set up Google Search Console and Google Analytics. Now she can see what’s working and where to improve to get more traffic and book more clients from her website.
Visitors can easily get access to free resources and Paula’s email list is growing (effortlessly)
It’s easy for potential clients to get in touch through the contact and book a call pages
Paula has had lots of compliments on the site
The website exudes vibrancy, energy and positivity
Paula now has...
She is highly skilled, creative and talented. Over the years I have worked with many web developers, by far she is the best. Deliverables early or on time, attention to detail and touches of excellence is the reason why I plan to continue working with her.
— Paula. W., Atlanta, GA
Michele is an excellent communicator with innovative ideas.