Elevating the website for an up-and-coming app
Wing Woman NYC
Wing Woman is a reservation app for women looking to go out and have a great time in New York City. But more than that, it’s about connecting people whether they’re locals, new arrivals or tourists; there’s room (and something for everyone).
The brand’s aesthetic and style are: edgy, glam, fun and inclusive.
The (amazing) client
Finally, the website needed to be SEO friendly in order to get organic visitors and have analytics to learn more about what people are doing on the website.
The website also needed to be ready fast to show investors and others what the app and brand is all about.
It needed to be fun, informative and convince visitors to subscribe to the newsletter and stay up to date leading up to the launch of the app.
The business had brand new and brilliant copywriting, but wasn’t sure how to bring it to life on their website.
Challenges
To have a site that demonstrated the brand’s values and aesthetic.
To give visitors and investors information about the app.
To build an email list.
To get visible on Google and other search engines.
The goals
The overall style and colour palette for the Wing Woman website was going to stay the same, but we needed to make a stronger visual statement with design and photography.
I sought out images and created graphics to help boost the brand’s visual identity (and that can also be used for social media posts and other marketing materials). I also designed brand new Home, About, App, Contact and 404 pages to deliver information and a glam experience to visitors.
The pages all have interactive and animated elements to capture attention, build interest and provide information in a fun and informative way. This is where the custom design really shines and makes a big difference versus using a template. The animations are designed specific to the Wing Woman brand and its unique audience.
I also set up Flodesk with a number of new forms and workflows to help visitors register their interest in the app and get on the newsletter (all integrated with Showit). With a branded email that’s sent out automatically, new subscribers get a warm welcome to the Wing Woman community.
The process
New subscribers automatically get a welcome message so they feel seen and welcomed
It’s easy for potential investors, businesses and app users to get in touch with Wing Woman
It looks high end, like the brand
The website now provides up-to-date information through an amazing user experience
Wing Woman NYC now has...
The results
like for real....1000000000xx better than I ever could have done myself, wow. Thank you.”
— Stephanie Balcovec, Founder, Wing Woman NYC
"OMG I LOVE IT SO MUCH...
In Stephanie's words
view the live site here.
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