Improving the online presence for a London-based print journal

The Modern Jetsetter

The Modern Jetsetter is a London-based journal about travel and lifestyle in the UK and Europe. It seeks to bridge the gap between past and present, modernity and tradition through enchanting stories and photography.

The brand’s aesthetic and style are: elegant and timeless with an old world sensibility.

The (amazing) client

Finally, pages on the website were not showing up on Google, which was limiting traffic (and potential readers) from visiting the site.

The main page for online articles was also very limited and just featured the most recent post; there was no indication that there were other engaging pieces to read. It wasn’t functioning correctly or aligned with the aesthetic of the printed journal.

The website’s homepage was limited in terms of content and information for visitors. It linked to the online shop, but there was little else for folks to do upon arrival.

The website was started with a template, but it didn’t quite match the business needs or brand aesthetic.

Challenges

To have a site that better aligned with the brand’s values and aesthetic

To sell more of the first edition of the journal via the online shop

To promote the journal’s online articles for reading between print editions

To build an email list

To improve visibility on Google and other search engines

The goals

The overall style and branding for The Modern Jetsetter website was going to stay the same, but we wanted it to more closely align with the aesthetics and feeling of the printed version of the journal. 

The website also needed to be functional and better serve the potential needs of visitors, so I conducted a brief competitor analysis to see how this could best be done (and better than competitors).

As part of creating an improved user experience, I tested the contrast and readability of the existing colour palette. I discovered that the original cream colour - though lovely - was too dark to read paragraph text on. Similarly, the rich gold coloured text was too light on the cream ground. So we opted to lighten the cream colour and use a deep grey text to ensure readability and accessibility for everyone.

Once inspiration and insight had been gathered, I created a redesign of the homepage and main articles page. This included a revision of the top navigation to include a bold, gold button that directs visitors to the online shop. It also included more content on the homepage to help visitors learn more about The Modern Jetsetter and access the most recently posted articles. Non-intrusive popups were also added to help encourage people to sign up for the newsletter. 

Some of the biggest changes were made to the main Chronicles page. I designed the hero area with a sticky section to draw attention to one specific article, which disappears when visitors reach a certain point on the page. I also added a section with featured articles, a category section with a search bar and an image of the beautiful print journal with an option to shop online.

Finally, to help get some of the missing pages indexed by Google, I submitted a site map (one had been done for the WordPress side, but not the Showit side). I also requested priority crawling of the missing pages and the newly redesigned pages. Having the articles posted on the site’s homepage and linked on the main Chronicles page should also help Google understand the site’s architecture and index the pages.

The process

And email list that's growing with new subscribers

The Chronicles page looks more like the printed journal whilst offering visitors a unique and impressive experience

It also better matches the brand and print journal’s aesthetic

A website that functions properly and offers a great user experience

The Modern Jetsetter now has...

The results



— Kortney Greunwald, Founder The Modern Jetsetter

"I’m in love with it truly, so well done."

Kind words

Other website

transformations

after

before

Paula Washington Enterprises

Paula went from an old-fashioned website that didn't represent her brand to a stunning, strategic website.

How?

With a Showit website template customization package!

Check out the details for this project here.

after

before

Paula Washington Enterprises

Paula went from an old-fashioned website that didn't represent her brand to a stunning, strategic website.

How?

With a Showit website template customization package!

Check out the details for this project here.

after

before

Life By Design Coaching

Brandy started her coaching business with a Wix website, which she quickly out grew.

So she levelled up with a Showit Template Customization package.

And now has an elevated site that books more coaching clients.

Read about it here.

after

before

Life By Design Coaching

Brandy started her coaching business with a Wix website, which she quickly out grew.

So she levelled up with a Showit Template Customization package.

And now has an elevated site that books more coaching clients.

Read about it here.

after

before

Laura Gatsos Young

Laura was launching a new service with a new sales page.

And she needed help fixing the mobile version and making some design tweaks.

So she booked a Design Day Intensive and we got it done fast.

Learn more about this service here.

after

before

Laura Gatsos Young

Laura was launching a new service with a new sales page.

And she needed help fixing the mobile version and making some design tweaks.

So she booked a Design Day Intensive and we got it done fast.

Learn more about this service here.

Learn more about custom Showit design packages to level up your website and book more clients.

Want a website like
The Modern Jetsetter's?

explore custom design

Wild Rose Creative is...
Find your way:

A web design studio based in Chiswick, West London (W4)...

...but bringing strong Canadian vibes!

Let's be digital friends?

© Wild Rose Creative Studio 2022